Search engine optimization is not just a good marketing technique that law firms should consider using. It can make the difference between a vibrant law firm with plenty of clients and a stagnant one that is struggling to just get by. Following are several reasons why the best law firm SEO gets results.
SEO is One of the Most Effective Marketing Techniques
Google processes an astounding 40,000 searches per second. There is no magazine, newspaper, billboard or another form of print advertising that can match the search engine’s vast reach.
SEO Increases Trust
When done right, SEO can help people who have never heard of your law firm before to trust that you are a respected professional who can provide the assistance they need. Earning a top position in Google shows your target audience that you are an authority in your field, ready and able to handle any case that needs assistance.
Good SEO also goes hand in hand with online reputation management. Collecting and posting positive reviews from past clients, setting up social media pages for your law firm and creating business directory accounts on sites such as Yelp help people find the information they need about your law firm fast, and with ease. Using the right keywords to get positive information about your law firm listed on Google’s first page of search engine results will boost your reputation online which will, in turn, increase traffic to your law firm’s website.
SEO Helps You Reach Your Target Audience
SEO can be tailored to reach any particular group of people in a particular area. You don’t need a marketing budget to rival that of a large law firm; instead, you just need to use keywords and other SEO tactics that are relevant to your local area. Using tried and proven local SEO tactics such as content marketing, local link building, local directory listing, and Schema, you can earn a first page Google listing for people in your local area who are searching for the exact services that you provide. This form of marketing offers an impressive return on investment as the people who visit your site are already considering doing business with you.
Why is SEO effective for law firms? The question is not hard to answer. While some lawyers manage to get by on personal recommendations combined with traditional forms of advertising, the best, most effective way to reach your target audience is to use Google to promote your good name. To do this, you need to use lawyer-specific SEO strategies to make it easy for potential clients to see who you are and what you have to offer. SEO is the key to maintaining a successful law practice both now and in the future.